Situation
A $7B enterprise technology business unit was undergoing a strategic portfolio shift, launching a newly structured portfolio that required strong alignment across executive and field teams. Historically, executive communications had been reactive, leading to inconsistent messaging and a lack of strategic clarity. To successfully launch the new portfolio, a structured and strategic communications function was essential to keep all stakeholders aligned and ensure smooth adoption.
Action
KRS led a 6-month communications campaign to support this strategic shift. Key actions included:
- Building a Communications Foundation: Established a structured executive communications function, training 150 team members and developing an annual calendar aligned to the portfolio roadmap, with strategic messaging embedded in every communication.
- Executing a Coordinated Campaign: Managed a tightly aligned campaign in partnership with marketing, sales enablement, and communications team, developing a steady drumbeat of strategically timed announcements that reinforced a consistent narrative.
- Maintaining Executive Alignment: Secured broad executive and stakeholder buy-in, minimizing churn and confusion.
Result
In the first year, our client achieved notable results:
- Campaign achieved strong executive and stakeholder alignment, with minimal follow-up needed.
- Salesforce feedback was overwhelmingly positive, leading to quick adoption of the new portfolio framework.
- Close partnership between marketing, sales enablement, and communications set a new standard for cross-functional collaboration.
- Foundational work created a lasting framework for strategic communications, supporting ongoing alignment across the organization.
