Situation
A software company’s product team was struggling to bring new products to market quickly. Internal friction and a lack of clarity around roles and decision-making slowed down approvals and led to near-constant rework.
Action
Keenan Reid Strategies placed a process expert to help the team develop a product lifecycle management framework to accelerate decision making and cross-functional execution. As part of this work, the consultant:
- Assessed cross-functional needs and proposed a durable, streamlined operating model.
- Aligned dedicated resources to key initiatives to reduce cross functional friction.
- Built a clear matrix outlining roles, responsibilities, and materials for executive decision-making.
- Implemented guidelines for key product lifecycle phases, including development, launch readiness, and retirement planning.
Results
With a new operating model in place, the client eliminated redundancy, clarified ownership, and improved communication. Executive reviews became more effective, decisions moved faster, and the team accelerated time-to-market for new products.
