ARTICLE

Why Keenan Reid

You’re leading major transformations with tight budgets and overextended teams. Initiatives stall before they start. Everyone’s in firefighting mode. 

Meanwhile, traditional consulting firms rarely deliver what they promise. Maybe you got a 50-page slide deck and a few theories your team couldn’t implement. Maybe they left before the real work even started. 

Most businesses don’t have the internal capacity to manage big shifts on their own—and legacy firms are often too expensive, too rigid, or too far removed. 

You’re in a tough spot. We know, because we’ve been there. 

We know the pressure, the pace, and what it takes to drive real transformation. 

That’s why we built something different. 

Why Keenan Reid is the Smarter Option 

Keenan Reid is a consulting firm purpose-built for high-stakes execution—when you need smart, experienced talent that rolls up its sleeves and delivers results.  

We know what it means to be accountable for outcomes without the resources to match. That’s why we created a model built for leaders under pressure—one that blends strategic expertise with hands-on support. 

Our work spans monetization, operations & transformation, strategy, and interim leadership. Over the last decade, we’ve: 

  • Unlocked $200M+ in incremental margin with smart pricing moves 
  • Stabilized a $600M manufacturer post-merger as interim CFO 
  • Accelerated product development for a Fortune 500 software leader 

Rescued a $150M channel program in under 90 days 

Leaders come to us when they need someone who can provide the right level of expertise, do the work, and solve the problem – someone to blend with the team and fix the issue faster than any other solution. 

That’s exactly what our team does. Here’s how we do it: 

We’ve already sat on your side of the table – aligning stakeholders, defending business cases, and delivering on the toughest KPIs. 

That’s why our approach is grounded in execution. 

We don’t just advise from the sidelines – we get our hands dirty and do the real work alongside internal teams. 

We know what it means to be accountable for outcomes, not just ideas. We stay to make sure recommendations stick—adapting as needed and delivering results that matter. 

Support from Experienced Operators 

Our team is made up of experienced professionals who have walked in your shoes. 

We bring in hard-earned experience from consulting and a range of industries – providing the right specialist for your unique situation. 

We’ve been in the C-Suite. We’ve led organizational transformations. We’ve cleaned up messy operations and navigated resistance from stakeholders. 

We know the terrain because we’ve lived it (or at least a version of it). 

And our experience makes all the difference – bringing you faster insights, smarter interventions, and less friction. 

Fully Flexible Engagements 

Our business model is as practical as the way we solve problems.  

We don’t overcomplicate. We don’t oversell. And we don’t overstay. 

Our model is designed for impact, which makes it lean and efficient for every team. 

Keenan Reid is built for situations when internal capacity isn’t enough, but calling in a legacy firm feels like lighting the budget on fire. 

Ready to Solve Your Next Challenge?

See how Keenan Reid can help accelerate your results. Whether you’re looking for strategic guidance, interim leadership, or rapid solutions, we’re here to help.