Value Creation for a $7B Product
Situation A $7B enterprise technology business unit underwent a significant transformation to reposition its products, value proposition and GTM approach. This shift required not only the launch of a revamped portfolio but also a fundamental change in how product management was innovated, prioritized, governed, and communicated across the organization. Historically, product management operated through informal, […]
Pro Bono Strategic Plan for Private K-8 School
Situation A private Catholic school in South Dallas was experiencing declining enrollment and mounting financial instability. The board recognized the need for a sustainable path forward—one that would preserve the school’s mission while adapting to the evolving needs of its surrounding community. Action Over a year-long engagement, KRS partnered closely with the school’s board to […]
Scaling a $3B Enterprise Product to SMB
Situation An enterprise tech company wanted to expand into the SMB market—but their existing product and business model were built for large-scale enterprise deals. To scale down without losing value, they needed a fresh strategy, clear execution plan, and internal alignment across product and GTM teams. Action Keenan Reid placed a fractional strategy executive—whose career […]
Interim Strategy Leader for Multi-Billion Sales Org
Situation The commercial lead at a multi-billion-dollar sales organization faced a critical challenge: complete a company-wide annual strategic planning process without the ability to hire a team due to a corporate hiring freeze. To move forward, the client brought on an interim director-level strategy leader to steer the effort. Action Keenan Reid strategies placed a […]
Architecting a $5B Enterprise Marketing Function
Situation A Fortune 500 company had set a bold three-year vision for its customer marketing organization—but lacked clarity on whether the team had the right skills and structure to deliver. Leadership needed a full picture of current capabilities, gaps, and a path forward to scale impact and retain top talent. Action Keenan Reid Strategies was […]
Balanced Budget for Private K-8 School
Situation A private K-8 school needed help translating its newly defined mission, vision, and strategic goals into a sustainable financial plan. With a continued commitment to serving its community, the board needed a clear path to a balanced budget—one that would support enrollment growth, academic outcomes, and long-term community impact. Keenan Reid engaged to build […]
Built for Speed: Product Lifecycle Redesign
Situation A software company’s product team was struggling to bring new products to market quickly. Internal friction and a lack of clarity around roles and decision-making slowed down approvals and led to near-constant rework. Action Keenan Reid Strategies placed a process expert to help the team develop a product lifecycle management framework to accelerate decision […]
Unlocking Value Creation: A Business Leader’s Guide to Accelerating Strategic Execution
Why Execution Slows—And How to Fix It Strategy doesn’t fail from lack of vision—it stalls when decisions do. This white paper uncovers the hidden friction that undermines execution: a growing gap between strategic ambition and real-time decisions. Learn how to reduce organizational drag, empower microdecisions, and accelerate the flow of execution across every level of […]
Fractional Strategic Planning Lead for a $6B Biz Unit
Situation As part of a broader portfolio transformation, a $6B technology business unit needed to connect its product innovation pipeline with long-term business planning. Historically, financial planning and strategic decision-making were siloed from product development, leading to mismatched investments, missed market opportunities, and inefficient use of engineering resources. Ownership for strategy was decentralized within teams, […]
Redesigning a $4B Product for the Mid-Market
Situation A Fortune 50 client’s legacy products were sold to enterprise customers using annual contracts. When they wanted to launch into the mid-market, a right-sized business model was needed with a lower cost monthly subscription and online transactions to appeal to smaller customers. This required the client to launch a new transaction platform and adjust […]