Scaling a $3B Enterprise Product to SMB
Situation An enterprise tech company wanted to expand into the SMB market—but their existing product and business model were built for large-scale enterprise deals. To scale down without losing value, they needed a fresh strategy, clear execution plan, and internal alignment across product and GTM teams. Action Keenan Reid placed a fractional strategy executive—whose career […]
Interim Strategy Leader for Multi-Billion Sales Org
Situation The commercial lead at a multi-billion-dollar sales organization faced a critical challenge: complete a company-wide annual strategic planning process without the ability to hire a team due to a corporate hiring freeze. To move forward, the client brought on an interim director-level strategy leader to steer the effort. Action Keenan Reid strategies placed a […]
Protecting Global Margins With Interim Pricing Leader
Situation A global tech company was facing a critical gap on its pricing team due to a hiring freeze. With no one in place to manage and update global rates, they risked missing their annual pricing deadline—exposing some regions to margin erosion and others to pricing that was too high to stay competitive, putting renewals […]
Architecting a $5B Enterprise Marketing Function
Situation A Fortune 500 company had set a bold three-year vision for its customer marketing organization—but lacked clarity on whether the team had the right skills and structure to deliver. Leadership needed a full picture of current capabilities, gaps, and a path forward to scale impact and retain top talent. Action Keenan Reid Strategies was […]
Fractional Strategic Planning Lead for a $6B Biz Unit
Situation As part of a broader portfolio transformation, a $6B technology business unit needed to connect its product innovation pipeline with long-term business planning. Historically, financial planning and strategic decision-making were siloed from product development, leading to mismatched investments, missed market opportunities, and inefficient use of engineering resources. Ownership for strategy was decentralized within teams, […]
New Models for Leadership: Winning with the Fractional and Interim Executive Movement
Need the Right Leader, Right Now? Discover how high-performing organizations are solving leadership gaps with fractional and interim executive models. This white paper explores how companies are accelerating outcomes during moments of inflection—without waiting months for a full-time hire.
Interim CFO Stabilizes $600M Manufacturer Post-Merger
Situation When a publicly traded industrial packaging manufacturer acquired a nine-figure private company, they knew integration would take time. What they didn’t anticipate was how much financial restructuring would be required. Post-merger, financial systems were outdated, cash management was fragmented, and key processes were disconnected. On top of that, significant attrition left the finance team […]