Value Creation for a $7B Product
Situation A $7B enterprise technology business unit underwent a significant transformation to reposition its products, value proposition and GTM approach. This shift required not only the launch of a revamped portfolio but also a fundamental change in how product management was innovated, prioritized, governed, and communicated across the organization. Historically, product management operated through informal, […]
Pro Bono Strategic Plan for Private K-8 School
Situation A private Catholic school in South Dallas was experiencing declining enrollment and mounting financial instability. The board recognized the need for a sustainable path forward—one that would preserve the school’s mission while adapting to the evolving needs of its surrounding community. Action Over a year-long engagement, KRS partnered closely with the school’s board to […]
Interim Finance Manager Recovers $2M in Aged Receivables
Situation A supplier to a $34B national grocery chain had nearly $3M in aged receivables. The backlog grew after the retailer launched a new invoice portal—without training the supplier’s finance team. Invoices over 90 days old were misrouted, rejected, or delayed, which strained cash flow, damaged the customer relationship, and risked non-compliance with the supplier’s […]
Scaling a $3B Enterprise Product to SMB
Situation An enterprise tech company wanted to expand into the SMB market—but their existing product and business model were built for large-scale enterprise deals. To scale down without losing value, they needed a fresh strategy, clear execution plan, and internal alignment across product and GTM teams. Action Keenan Reid placed a fractional strategy executive—whose career […]
Interim Strategy Leader for Multi-Billion Sales Org
Situation The commercial lead at a multi-billion-dollar sales organization faced a critical challenge: complete a company-wide annual strategic planning process without the ability to hire a team due to a corporate hiring freeze. To move forward, the client brought on an interim director-level strategy leader to steer the effort. Action Keenan Reid strategies placed a […]
Protecting Global Margins With Interim Pricing Leader
Situation A global tech company was facing a critical gap on its pricing team due to a hiring freeze. With no one in place to manage and update global rates, they risked missing their annual pricing deadline—exposing some regions to margin erosion and others to pricing that was too high to stay competitive, putting renewals […]
Architecting a $5B Enterprise Marketing Function
Situation A Fortune 500 company had set a bold three-year vision for its customer marketing organization—but lacked clarity on whether the team had the right skills and structure to deliver. Leadership needed a full picture of current capabilities, gaps, and a path forward to scale impact and retain top talent. Action Keenan Reid Strategies was […]
Balanced Budget for Private K-8 School
Situation A private K-8 school needed help translating its newly defined mission, vision, and strategic goals into a sustainable financial plan. With a continued commitment to serving its community, the board needed a clear path to a balanced budget—one that would support enrollment growth, academic outcomes, and long-term community impact. Keenan Reid engaged to build […]
Architecting a Fortune 100 Pricing Engine
Situation A Fortune 100 tech company was shifting a product’s business model from per-seat pricing to a usage-based model. They had the pricing model—but lacked the systems, data structure, and internal alignment to make it executable. Action Keenan Reid Strategies deployed a fractional business architect who could sit between the business and systems engineering. This […]
Built for Speed: Product Lifecycle Redesign
Situation A software company’s product team was struggling to bring new products to market quickly. Internal friction and a lack of clarity around roles and decision-making slowed down approvals and led to near-constant rework. Action Keenan Reid Strategies placed a process expert to help the team develop a product lifecycle management framework to accelerate decision […]