Situation
A Fortune 500 company had set a bold three-year vision for its customer marketing organization—but lacked clarity on whether the team had the right skills and structure to deliver. Leadership needed a full picture of current capabilities, gaps, and a path forward to scale impact and retain top talent.
Action
Keenan Reid Strategies was engaged to conduct a comprehensive assessment of the marketing function and develop a practical plan for growth.
As part of this work, we:
- Interviewed marketing staff, cross-functional leaders, field reps, and customers to capture a 360° view of team capabilities.
- Conducted a skills assessment survey with hundreds of marketers across levels, roles, and regions.
- Designed a capability map and development roadmap to elevate overall team performance.
- Created individual coaching plans for high-potential team members identified for retention and future leadership.
Results
The company gained a clear, data-backed understanding of where their marketing team stood—and what it would take to evolve. The roadmap gave leaders confidence in their team’s potential, a plan to scale impact, and strategies to engage and grow top talent.
