Case Study

Architecting a Fortune 100 Pricing Engine

Situation

A Fortune 100 tech company was shifting a product’s business model from per-seat pricing to a usage-based model. They had the pricing model—but lacked the systems, data structure, and internal alignment to make it executable. 

Action 

Keenan Reid Strategies deployed a fractional business architect who could sit between the business and systems engineering. This expert: 

  • Bridged gaps between pricing, data, and engineering teams 
  • Mapped out pricing scenarios, risks, and required business logic 
  • Designed the data architecture and defined system requirements 
  • Turned complex pricing needs into clear specs for development 

Result 

As a result, the team aligned on a clear pricing engine design, finalized system requirements, and moved into pilot testing—paving the way for scalable, usage-based monetization. 

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