Our Mission

How we are turning traditional marketing consulting on its head

It started with a lingering discontent.  I had achieved everything that was supposed to make me happy:  a healthy six figure income, a string of rapid promotions, a house in a hip neighborhood, a luxury car, a wedding date set with an amazing, similarly accomplished man and a bucket list that was 75% complete by my 35th birthday.

Yet, I wasn’t happy.  I wasn’t energized by my work even though I believed my team was driving a turnaround.  I lost control of my time and was mentally and physically exhausted.  After a decade spent sitting in conference rooms around the world, I was tired of ineffective meetings that stripped teams of their passion and initiative. I sensed the same intolerance for corporate bullshit building in my own team and was quickly losing my drive to motivate them.

So, I took a break. I travelled. I started a family. I became a nicer person. I got bored.

I couldn’t stay away. I kept helping people solve problems. I realized there was a better way.