Lauren Wambold Patel
Founder & Managing Director

Lauren is a 16-year strategy, marketing and merchandising veteran. As the founder of Keenan Reid Strategies, she specializes in bringing strategy to the marketing function, serving Fortune 500 clients both as an adviser and interim executive.

Lauren brings 10+ years of strategy consulting experience from The Boston Consulting Group, The Corporate Executive Board (now Gartner) and as an internal strategy leader in the mobile communications space. In industry, she led Dell's Consumer & Small Business Strategy and Go-To-Market Planning function, managing both strategy and marketing, merchandising and P&L planning across online, inside sales and retail channels. In this role, she transformed the go-to-market approach, pivoting the organization from a traditional to omnichannel retailer.

Lauren's experience extends across the technology, industrial, medical device and travel industries.  She is an expert in managing business transformation, planning & analytics and digital + traditional marketing integration.

Lauren holds a B.S. from Georgetown University and an MBA from the McCombs School of Business at The University of Texas at Austin. She sits on the board of directors for Sago Capital Group and the St. Cecilia School in Dallas.